Senior Marketing Executive & Nonprofit Strategist
With over two decades of experience in nonprofit marketing and communications, I am a recognized authority in driving organizational growth, brand elevation, and social impact. As the former Senior Vice President of Marketing & Communications at Boys & Girls Clubs of America (BGCA), I spearheaded transformative initiatives that redefined how nonprofits engage with their communities and supporters.
My Expertise & Impact
My expertise spans a wide range of critical areas in nonprofit marketing:
- Brand Strategy & Elevation: Under my leadership, BGCA's brand trust soared from 56% to 87% over a decade, solidifying its position as a trusted youth development organization.
- Digital Transformation:
I pioneered BGCA's digital evolution, resulting in a 41% year-over-year increase in social media impressions and a 16.5% growth in email-driven donations.
- Multichannel Marketing: My innovative approaches to integrated marketing campaigns led to unprecedented media coverage, including features on ABC 20/20, Good Morning America, and during the MLB World Series.
- Strategic Partnerships: I secured and nurtured high-profile partnerships, including a $5 million gift from Denzel Washington and collaborations with major brands like Fox Sports, MLB, NASCAR, Comcast, and Cox.
- Team Leadership:
As a visionary leader, I built and guided high-performing marketing teams, fostering a culture of innovation and accountability.
Thought Leadership
I am passionate about sharing my knowledge and insights with the broader nonprofit community. I have been a featured speaker at conferences and regularly contribute thought leadership pieces on topics such as:
- Empathy-driven storytelling in nonprofit marketing
- Leveraging data analytics for impactful campaign strategies
- Building inclusive marketing strategies to reach diverse audiences
- The role of technology in modernizing nonprofit operations
